"In cooking, as in all the arts, simplicity is a sign of perfection." - Curnonsky

Friday, May 16, 2008

Coldplay says its upcoming album, Viva La Vida, is taking the band in a new direction. But judging by this video, Coldplay may just be realizing its destiny as the more indie-rock and (refreshingly) less earnest equivalent to U2. I mean that in the best possibly way, because I have a serious Coldplay weakness, and I appreciate that the band takes itself seriously but not too seriously.

This '70s-inspired, military-outfitted video for "Violet Hill" — full of faded architecture and landscape porn — could easily be pretentious in another band's hands. But Chris Martin (looking good, I must say) and Co. add enough cheekiness to make it endearing. To watch, click below:

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